Farmers
Who Care

How do our farmers lay the foundation for quality?

The favourable conditions of northern Germany, high technological standards and the decades of experience of our farmers make a huge contribution to the quality of our Oldenburger products. Here you’ll see what our farmers do to look after their cows and their farms well.

Healthy cows give quality milk

Of course, the famous Oldenburger quality made in Germany begins on the farm. The cows' housing and feed, the milking process and optimal storage for the fresh milk all play a vital part in ensuring high quality.

That's why our farmers, together with expert researchers and scientists, have developed a programme that covers many aspects of animal welfare and sustainable dairy farming: the Milkmaster Programme. Every farm is audited regularly. Several separate criteria are checked and the results recorded in a database. That tells us how good our farmers are now, and where there's room for further improvement going forward.

Supporting our cows’ well-being

For us, cow comfort is one of the most important aspects of good animal welfare. Every cow should feel comfortable in its environment. Because good animal care is an essential part of dairy farming.

To be at their most comfortable, for example, cows should have loose housing where they can move around freely, or rest and lie down from time to time – just as they do in the meadows. Climatic conditions, light and cleanliness in the cowshed are also important. And then there's the wellness area, where cows can enjoy a massage from special cow brushes. All these aspects help enormously to ensure the high quality of Oldenburger dairy products.

Balanced nutrition for healthy cows

What cows eat also plays a crucial role. Because balanced feeding that matches their needs is the basic foundation of cows' health and of the quality of their milk. Our dairy cows are fed a specially tailored diet daily.

Analyses tell our farmers exactly what amounts of which nutrient the animals require. Our farmers use only high-quality feed, most of which they grow in their own fields. The cows are also given protein-rich concentrates. For these, the farmers prefer feeds that are produced in Germany or sustainably produced products from other countries. Our farmers naturally also give the cows a continuous supply of fresh, clean water.

Maximum hygiene has top priority

We take many measures to support quality management on our dairy farms. Milking and milk storage are crucial here. The maintenance of the milking machinery, cooling tanks and all the other equipment needed to milk the cows and then store and cool the milk to perfection are tested regularly. This includes milking hygiene and all the steps that go into keeping the raw milk in perfect condition.

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